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UNDERSTANDING THE COST TO ADVERTISE ON A BILLBOARD BILLBOARD PRICING
AND ROI PLANNING GUIDE
The cost of installing and maintaining a billboard varies dramatically based on a number of factors. While some signage can cost as little as a couple of hundred dollars a month, prime locations can push that price up into the thousands. The main factors that will influence your costs are:
- Location: Location is the primary driver of long-term costs. The more traffic an area is estimated to receive, the higher the cost will be to rent the space. Consider, though, that these higher-cost locations can appeal to a larger demographic and result in hundreds or even thousands more leads.
- Billboard type: New Tradition specializes in a variety of billboard types, from static building wraps to full-motion digital experiences. The cost of your advertisement will depend on the location, equipment and time required to establish and display your campaign.
- Campaign duration: Most billboard advertising campaigns are purchased in four-week flights. Depending on your campaign goals, market, and inventory availability, longer campaign commitments may qualify for more competitive pricing.
The Cost to Advertise in Times Square
New Tradition enables anchor billboard partnerships across the United States, and one of the top locations we support our clients in is none other than Times Square. This highly competitive market brings costs significantly higher than many locations, but advertisers can look forward to making millions of impressions every day. Our staff will be happy to help you determine if advertising in Times Square is the right choice for you.
MAXIMIZE YOUR BUDGET
Up-front billboard advertising pricing can actually be a highly affordable endeavor when you look at the key performance indicators (KPIs). As we plan your campaign, we go beyond standard ROI projections and help you understand other factors like cost per mile (CPM). This indicator refers to the cost you pay for every 1,000 impressions or views your advertisement receives, which can help break down your costs and give you a better understanding of how well your money is working for you.
ROI STRATEGIES FOR MEASURING YOUR IMPACT
New Tradition uses powerful metrics to keep you informed of your impact and overarching success. We make use of tools like geofencing, surveys and other local tracking methods to provide concrete data that shows you your efforts are paying off.
PLAN YOUR CAMPAIGN TODAY
Every billboard campaign should be personalized to your needs and designed to maximize ROI. Let New Tradition help you advertise within your budget. Connect with us today to start discussing your campaign goals and get more information about campaign costs in your area.