The brands that dominate the road dominate the market. Drivers live on the road, and every commute is an opportunity for your brand to make a lasting impression.

New Tradition Media’s large-format out-of-home solutions secure an unbeatable impact on the road. Not just seen by drivers, but remembered. When you partner with us, you turn high-traffic routes into your brand’s personal showroom, reaching millions of drivers on their daily journey.

Own the Road With Billboard Advertising for Car Dealerships

Category-exclusive billboard advertising gives you total market ownership across commuter routes. No competing dealerships, no competing brands — just your message seen in the places that matter most.

Through a strategic partnership with New Tradition Media, you create a firewall against competitors, securing premium placements that position your brand as the only automotive voice within a defined market. This exclusivity is the ultimate competitive advantage. It gives you a consistent, dominant presence that builds familiarity, trust and top-of-mind recall with every journey through the city.

A Signature Showroom for Every Journey

Our portfolio functions as a complete outdoor marketing strategy for car dealerships, designed to showcase your vehicles, offers and brand across the environments drivers move through every day.

Enduring Presence With Static and Spectacular Billboards

Make your brand a part of the city’s landscape. Our static outdoor car advertisement billboards deliver a commanding presence across key urban quarters. Positioned along major routes, dealership clusters and high-visibility intersections, they reinforce brand prestige and support major model launches with broad reach, long-term consistency and unmatched frequency.

Spectaculars elevate this further, transforming bustling corridors and iconic districts into statement-making moments for your brand. Larger. Bolder. Built for impact, designed to define the space around them.

Dynamic Messaging With Digital and Experiential Billboards

Adapt your ad to match the moment. Our high-resolution LED digital billboards enable real-time, targeted advertising, allowing you to instantly update your message citywide. These billboards also offer full-motion video, dynamic dayparting and programmatic buying for both precision and agility.

Experiential activations extend this reach, creating high-touch brand moments through test-drive events, pop-up showcases and city-based activations that bring your vehicles closer to your audience.

Your Audience Is on Our Roads

Your audience is already in motion, and New Tradition Media’s portfolio is strategically curated across these influential city routes. Our billboards can be seen across Times Square, Michigan Avenue and The Reef, covering commuter corridors, dealership clusters and critical city landmarks. With us, you can position your brand in the heart of auto show season, capturing driver attention during local and national events.

When you buy automotive billboard space within this high-traffic network, your brand becomes part of these drivers’ routines. Seen consistently at key moments of attention and reinforced through daily repetition, we ensure that your ad is remembered when it matters.

Shift Your Automotive Marketing Into High Gear

Buying a billboard with us is more than advertising. It’s market control. New Tradition Media delivers the inventory, strategy and exclusive opportunities to dominate the automotive landscape through category-exclusive billboard advertising.

Turn visibility into ownership. Contact our expert team today to own the road and put your brand miles ahead.