Whether you celebrated at home or in-person, this was the one event of 2025 you didn’t want to miss: New Year’s Eve in Times Square. Centered around incredible experiences, can’t-miss entertainment, and live performances broadcast in over 200 countries, this is one of the biggest parties in the world, enjoyed by over one billion people. This global extravaganza is possible thanks to our amazing sponsors.
Check out our NYE 2026 Sizzle below featuring highlights from this year’s event. Cheers!
Unparalleled Visibility to Captivate a Global Audience
Own the moment before midnight strikes. Millions of people in the street and behind their screens unite to watch the descent of the Times Square New Year’s Eve Ball. It’s your time to make the most of this magical moment. Showcase your brand through one of the world’s most coveted ad placements.
Our Times Square New Year’s Eve advertising delivers exposure that outperforms traditional metrics. From television viewers to in-person bystanders, your brand becomes part of the yearly tradition. International broadcasts amplify reach exponentially, helping you launch campaigns with instant global recognition.
Position yourself at the epicenter of festivity with New Tradition Media. Our market portfolio includes premium digital advertising at One Times Square, a place where every time zone tunes in for the iconic NYE celebration.
Premium Digital Inventory Dominating Times Square
New Year’s Eve displays in Times Square combine cutting-edge technology with historic visibility. Our digital spectaculars deliver full-motion creative that dominates the busy scene and surrounding sight lines.
Discover our NYE billboard opportunities that command attention from every angle of the celebration. Our campaign allows your message to appear in the broadcast frame when the world is watching. The unified display system easily captures the skyline during the world’s most celebrated countdown.
Be a part of global brands that have leveraged our digital inventory, including Kia, Spotify, Coca-Cola and Paramount+. Let people see your brand on the building’s facade with a massive array of screens that create a 25-story digital canvas. Your brand will be visible in televised shots, tourist photos and news broadcasts covering the most-watched midnight moment.
Strategic Placement That Delivers the Ultimate Appeal
Our inventory’s strategic location at Broadway and Seventh Avenue intersects every major sight line. Camera crews position equipment to capture the Times Square New Year’s Eve Ball drop while people around the streets anticipate the magical midnight moment.
One Times Square itself is stationed for maximum exposure, from mapped camera angles to pedestrian flow patterns and broadcast coverage zones. Our NYE advertising in Times Square lets your brand appear in broadcast frames viewed by over 1 billion people worldwide.
More than just a midnight moment, holiday billboard campaigns in Times Square extend beyond December 31. Our advertising captures crowds that gather from early afternoon through post-midnight celebrations. Secure placements weeks in advance to build anticipation as New York transforms into its most festive state.
Make History at Midnight
When revelers count down from 10 to midnight, your brand becomes inseparable from the experience itself. Every time zone tunes into Times Square’s iconic celebration. Secure your brand’s presence at the world’s most-watched New Year’s Eve celebration. Contact us today to explore how our advertising transforms your brand into a global phenomenon.
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