Breaking through the noise of digital advertising requires an approach that people can’t click away from. For travel and tourism, billboards offer more than advertising. They create dreams and drive decisions. Out-of-home is the premier channel for reaching travelers and inspiring wanderlust as they go about their lives.

Capture travelers’ attention with high-value placements at every stage of the journey. New Tradition is here to show you how.

Reach Travelers Where They Live and Dream

Reaching a distracted audience of consumers in a cluttered digital space can feel impossible. Out-of-home (OOH) advertising is the solution. By integrating your brand message into a traveler’s daily life in an unskippable format, you create a lasting impression that works and leads to bookings.

The Out of Home Advertising Association of America (OAAA) reports that 66% of travelers say OOH impacts their decisions on where to travel, what to experience and when to visit. Tap into a leading decision factor with premium billboard placements.

Connect at Every Stage of the Journey

Booking a trip takes some consideration and planning. With OOH advertising, you can inspire your audience of travelers at every stage of their decision-making journey, from consideration to conversion.

Here’s how to connect with consumers throughout their travels:

• Inspire in feeder markets: Placing travel agency billboards in feeder markets a few hours away from your chosen destination plants the seed of travel long before someone ever books.
• Intercept at gateway hubs: Airport and transit advertising connects with travelers when they’re ready to go somewhere. New Tradition’s inventory in gateway cities is the key to reaching high-value travelers at the exact moment they are in a travel mindset.
• Guide at the destination: Street-level and mobile billboards can influence travelers’ decisions regarding local attractions, dining and entertainment once they’ve reached their destination.

New Tradition offers premium static billboards to make a daily impression, large-format digital canvases to compete with digital ads and experiential activation opportunities to engage with millions.

Leverage the Proven ROI of Tourism Outdoor Advertising

Outdoor travel advertising billboards have proven success in the travel and tourism industry, showcasing that OOH goes beyond awareness to generate measurable returns. The New Mexico Tourism Department (NMTD), for example, ran a campaign that was 75% OOH and airport advertising, resulting in a staggering $52 in visitor spending for every $1 invested.

Billboard advertising for travel agencies can deliver returns that are as good or better with strategic placements. New Tradition is your partner in achieving this level of success with outdoor advertising.

Chart Your Course for Success

Are you ready to captivate travelers at every stage of their journey? New Tradition offers the high-impact medium, strategic locations and proven expertise to drive results for travel and tourism brands. We keep our ears to the ground to keep you ahead of the curve.

Chart a course for success with our specialized billboard advertising solutions for tourism that keep you one step ahead of your travel competition.