Capture global attention with exceptional visibility and cultural prestige in one of the most iconic advertising landmarks in the world. A One Times Square billboard puts your brand directly in front of hundreds of thousands of people, with cameras and phones held high, ready to capture and share what they see.

Maximize our exclusive partnership for a seamless, expert-guided activation. At New Tradition, we help you secure a placement that transforms traditional advertising into a cultural moment.

ACCESS AN ICONIC ADVERTISING LANDMARK

One Times Square is the epicenter of global culture and commerce. Placing your brand at the center of Times Square’s excitement and energy gives you the opportunity to:

• Capture massive daily pedestrian traffic: Generate millions of daily impressions from tourists, commuters, and locals while making your brand part of the conversation in New York and beyond.
• Reach an international audience: Connect with visitors from around the world through one of the most photographed locations on the planet. Times Square attracts a global, affluent, and diverse audience actively capturing and sharing their experiences.
• Drive earned media and social amplification: Turn your placement into a content engine that appears in news coverage, tourist photos, and social media posts, extending your reach far beyond the physical location.
• Build cultural relevance and prestige: One Times Square is more than an advertising location — it is a cultural landmark that gives brands instant credibility and recognition.

Captivate Attention During New Year’s Eve

Over one million people gather in person, and more than one billion viewers tune in to watch the One Times Square New Year’s Eve Ball. This once-a-year global moment gives brands an unparalleled opportunity to be seen by audiences around the world.

The iconic ball drop places your brand at the center of a worldwide celebration, creating opportunities for broadcast visibility, media coverage, and unforgettable brand recognition.

A Spectacular Digital Canvas for Your Brand

When traditional advertising blends into the background, your brand needs a canvas designed to command attention. New Tradition provides access to large-format digital displays built for maximum visibility and impact.

Our digital capabilities include full-motion video, high-resolution LED screens, and dynamic content updates that allow brands to create engaging campaigns. Strategic screen placement ensures your message captures major sightlines, pedestrian traffic, and broadcast camera angles.

Your Partner for Digital Billboards in Times Square, New York City

New Tradition is the primary One Times Square advertising partner and exclusive media agency. Through our partnership, we oversee the building’s exterior LED network and guide brands through every stage of their activation.

From campaign strategy and creative planning to launch and execution, our team helps brands create unforgettable experiences at one of the world’s most recognizable advertising locations.

Got Questions?

We have answers!

What Are the Creative Requirements for the Digital Screens?

Quick readability and dynamic engagement are essential for successful Times Square out-of-home advertising. New Tradition helps brands meet creative requirements and provides guidance from planning through creative approval and final launch.

How Far in Advance Do I Need to Book a Campaign?

Premium digital billboard placements should be secured weeks in advance to ensure availability and allow adequate time for creative development and campaign planning.

Can You Support Short-Term and Long-Term Campaigns?

Yes. Whether you are planning a short-term activation, a major event campaign, or an ongoing brand presence, New Tradition can help bring your vision to life.

Secure Your Place at the Center of It All

Advertise in Times Square and position your brand at the crossroads of the world. New Tradition delivers large-format, spectacular digital signage solutions that connect brands with local and global audiences.

Inquire about our advertising opportunities, and our team will help plan your next campaign.